The Role of Customers in Service Creation

• Authors: Boguszewicz-Kreft M.
• Languages of publication: PL

Abstracts

EN

For service enterprises a customer is not merely a consumer, but also a co-producer of a specific product: services. Customer's participation in the process of service is its integral part. Recognising customers as a significant resource of the service company may remarkably contribute to its market success.

Keywords

EN

CUSTOMERS & SERVICE CREATION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2006
• Issue: 3(674)
• Pages: 86-92
• Document type: ARTICLE

Contributors

author

Boguszewicz-Kreft M.

• M. Boguszewicz-Kreft, Uniwersytet Gdanski, Wydzial Zarzadzania, Katedra Marketingu, ul. Armii Krajowej 101, 81-824 Sopot, Poland

Identifiers

CEJSH db identifier

08PLAAAA04448614