PL EN


2006 | 3(674) | 86-92
Article title

The Role of Customers in Service Creation

Title variants
Languages of publication
PL
Abstracts
EN
For service enterprises a customer is not merely a consumer, but also a co-producer of a specific product: services. Customer's participation in the process of service is its integral part. Recognising customers as a significant resource of the service company may remarkably contribute to its market success.
Year
Issue
Pages
86-92
Physical description
Document type
ARTICLE
Contributors
  • M. Boguszewicz-Kreft, Uniwersytet Gdanski, Wydzial Zarzadzania, Katedra Marketingu, ul. Armii Krajowej 101, 81-824 Sopot, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
08PLAAAA04448614
YADDA identifier
bwmeta1.element.50c0db9e-9290-3a26-b593-b14a313ddb09
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