EN
Taking a functional-cognitive approach, the study reviews the issue of folk conceptualization as a factor that creates meaning and forms style - a value component that is still felt to be significant within the Hungarian speaking community. The study examines its operation in the context of Istvan Sinka's poetry, based on internal components of meaning and the external language horizon, foregrounded in Sinka's poems, and it emphasizes the role of 'sensus communis' in questions of meaning and style. The study discusses the interpretation of conceptualization, and outlines the historiography of the issue, including its precognitive results. Indirectly, the authoress also tries to establish how the issues and results of cognitive semantics can be drawn into the examination of literary style.