PL EN


2011 | 1(326) | 65-80
Article title

Specyfika działan marketingowych na rynku rolnym

Content
Title variants
EN
SPEClFlClTY OF MARKETING ACTlVlTlES ON THE AGRlCULTURAL MARKET
Languages of publication
PL
Abstracts
EN
This study is an analysis of the conditions, needs and opportunities for application of marketing principles in the Polish agriculture sector. A concept of strategic and operative marketing operations has been drawn up based on the general rules of marketing theory. Modification of the marketing instrument has resulted from the analysis of the nature of production process, product itself as well as that of the agro-food market. The quality, distribution, co-operation of producers in the market, effective price policy, promotion have been recognised as the most important factors in the ranking of instruments affecting the target market.
Year
Issue
Pages
65-80
Physical description
Document type
ARTICLE
Contributors
  • Jacek Chotkowski Instytut Hodowli I Aklimatyzacji Roslin - PIB, 76-009 Bonin, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA092730
YADDA identifier
bwmeta1.element.55c013ff-4f6e-35b8-8760-60e28e341477
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