EN
The article presents the methodological issues concerning the question of quality of human resources and quality of life survey and analysis in rural areas. The basic analytical category such as human capital, social capital, cultural capital and quality of life and theirs possible relationships are taken into consideration It makes out the reason of profound investigation of quality of human resources in Malopolska which constitutes the region of extreme concentration of human factor in rural areas. The research presupposes practical implication of this characteristics of human, social and cultural capital which assure to the full extent the opportunities of renovation and development to Malopolska.