PL EN


2011 | 6(54) | 295-307
Article title

IDENTIFICATION OF CITY IDENTITY MARKERS IN SELECTED CITIES OF PODLASKIE VOIVODSHIP (Identyfikacja wyroznikow tozsamosci wybranych miast wojewodztwa podlaskiego)

Selected contents from this journal
Title variants
Languages of publication
PL
Abstracts
EN
Cities all over the world face the challenges of globalisation and other trends in environmental, economic and cultural developments. Among these trends, there is increased competition among cities. As a result, cities seek to differentiate themselves and strive to create a positive image which can be used for promotional purposes. City authorities are fully aware of the fact that in order to make a place attractive, the needs of tourists, investors, and - first and foremost - inhabitants, must be equally catered for. Thus, the objective of this paper is to identify patterns in the selection of city identity markers by municipal governments of Poland's Podlaskie Voivodeship and to investigate the ways in which they are used for image management. Moreover, the authors discuss recommendations for improvements and review the innovations implemented by municipal self-governments.
Year
Issue
Pages
295-307
Physical description
Document type
ARTICLE
Contributors
author
  • Dr Ewa Glinska - Wydzial Zarzadzania, Politechnika Bialostocka
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA109520
YADDA identifier
bwmeta1.element.57058aba-ff36-3cc8-8180-5de0c787c390
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.