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2008 | 56 | 4 | 370-383

Article title

MIESTO NÁKUPU V TRHOVEJ ORIENTÁCII PONIKOV V SLOVENSKEJ REPUBLIKE

Content

Title variants

EN
Place of purchase in the market orientation of enterprises in the Slovak Republic

Languages of publication

SK

Abstracts

EN
The concept of market orientation is a modernized form of orientation of an enterprise at the customer which each enterprise should be aware of. It represents a transversal concept with regard to the fact that it is connected with marketing, strategy, organisation, human resources management and culture of an enterprise. In the sphere of purchase it makes enterprises increase their endeavour to carry out the changes in their relationships with suppliers as well as change internal processes with the aim of increasing the competitiveness of an enterprise. The access of this article is characterized by two levels, a theoretical level, which presents a synthesis of contemporary scientific knowledge on this specific problem and an operational level which is presented by the results of a research illustrating and explaining the concept of market orientation in the sphere of purchase of industrial enterprises.

Contributors

author
  • Ekonomická univerzita v Bratislave, Obchodná fakulta, Dolnozemská cesta 1, 852 35, Bratislava, Slovak Republic
author
author
  • Ekonomicky ustav SAV, Sancova 56, 811 05 Bratislava 1, Slovak Republic
  • J. Kita, Ekonomicky ustav SAV, Sancova 56, 811 05 Bratislava 1, Slovak Republic

References

Document Type

Publication order reference

Identifiers

CEJSH db identifier
08SKAAAA04718998

YADDA identifier

bwmeta1.element.572daca5-6dee-3d4b-b2bb-ad696c825dac
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