MIESTO NÁKUPU V TRHOVEJ ORIENTÁCII PONIKOV V SLOVENSKEJ REPUBLIKE

• Authors: Kita Jroslav , Konštiak Pavol , Kita P. , Kita Pavol

Title variants

EN

Place of purchase in the market orientation of enterprises in the Slovak Republic

• Languages of publication: SK

Abstracts

EN

The concept of market orientation is a modernized form of orientation of an enterprise at the customer which each enterprise should be aware of. It represents a transversal concept with regard to the fact that it is connected with marketing, strategy, organisation, human resources management and culture of an enterprise. In the sphere of purchase it makes enterprises increase their endeavour to carry out the changes in their relationships with suppliers as well as change internal processes with the aim of increasing the competitiveness of an enterprise. The access of this article is characterized by two levels, a theoretical level, which presents a synthesis of contemporary scientific knowledge on this specific problem and an operational level which is presented by the results of a research illustrating and explaining the concept of market orientation in the sphere of purchase of industrial enterprises.

Keywords

EN

ENTERPRIZE'S COMPETITIVENESS; INDUSTRIAL MARKET; MARKET ORIENTATION; MARKETING; PURCHASE

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2008
• Volume: 56
• Issue: 4
• Pages: 370-383
• Document type: ARTICLE

Contributors

author

Kita Jroslav

• Ekonomická univerzita v Bratislave, Obchodná fakulta, Dolnozemská cesta 1, 852 35, Bratislava, Slovak Republic

author

Konštiak Pavol

author

Kita P.

author

Kita Pavol

• Ekonomicky ustav SAV, Sancova 56, 811 05 Bratislava 1, Slovak Republic

• J. Kita, Ekonomicky ustav SAV, Sancova 56, 811 05 Bratislava 1, Slovak Republic

Identifiers

CEJSH db identifier

08SKAAAA04718998