PL EN


2009 | 6(71) | 25-42
Article title

SIX PRINCIPLES OF CREATING AN INTEGRATED COMPANY IMAGE

Content
Title variants
PL
Szesc zasad kreowania zintegrowanego wizerunku przedsiebiorstwa jako pracodawcy
Languages of publication
PL
Abstracts
EN
Creating an integrated company image is a way to meet market competition. Organizations are glad to take up image-related actions with respect to external customers, but also vital is the molding of the image of the company as an employer. Studies of topical literature and direct research results demonstrate the ability to build a corporate image in both areas (external and internal) on the basis of universal principles. In practice, this leads to the creation of an integrated, comprehensive company image.
Year
Issue
Pages
25-42
Physical description
Document type
ARTICLE
Dates
published
2009-12-15
Contributors
  • Anna Dewalska-Opitek, Wyzsza Szkola Zarzadzania im. gen. J. Zietka w Katowicach, Wydzial Nauk Spolecznych i Technicznych, Katedra Zarzadzania, Zaklad Marketingu, ul. Krasinskiego 2, 40-952 Katowice, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA070713
YADDA identifier
bwmeta1.element.57dc1d6b-2c13-33f7-becb-b236723ea4d4
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