SIX PRINCIPLES OF CREATING AN INTEGRATED COMPANY IMAGE

• Authors: Dewalska-Opitek Anna

Title variants

PL

Szesc zasad kreowania zintegrowanego wizerunku przedsiebiorstwa jako pracodawcy

• Languages of publication: PL

Abstracts

EN

Creating an integrated company image is a way to meet market competition. Organizations are glad to take up image-related actions with respect to external customers, but also vital is the molding of the image of the company as an employer. Studies of topical literature and direct research results demonstrate the ability to build a corporate image in both areas (external and internal) on the basis of universal principles. In practice, this leads to the creation of an integrated, comprehensive company image.

Keywords

EN

CORPORATE IMAGE (EXTERNAL & INTERNAL); CREATING COMPANY IMAGE

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Labor and Social Studies, Warsaw
• Journal: Zarządzanie Zasobami Ludzkimi
• Year: 2009
• Issue: 6(71)
• Pages: 25-42
• Document type: ARTICLE

Dates

published

2009-12-15

Contributors

author

Dewalska-Opitek Anna

• Anna Dewalska-Opitek, Wyzsza Szkola Zarzadzania im. gen. J. Zietka w Katowicach, Wydzial Nauk Spolecznych i Technicznych, Katedra Zarzadzania, Zaklad Marketingu, ul. Krasinskiego 2, 40-952 Katowice, Poland

Identifiers

CEJSH db identifier

09PLAAAA070713