PL EN


2009 | 4(711) | 42-48
Article title

CRITERIA OF DELICATESSEN CUSTOMERS' SEGMENTATION (Kryteria segmentacji klientów sieci delikatesów)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The article deals with a problem of analyzing target customers of nationwide delicatessen chains as regards creating of value and preparing the FMCG sales' offer. The authoress applied a morphological matrix, being an efficient segmentation analysis tool, in order to carry out delicatessen customers' segmentation.
Year
Issue
Pages
42-48
Physical description
Document type
ARTICLE
Contributors
  • Beata Reformat, Akademia Ekonomiczna w Katowicach, Katedra Polityki Rynkowej i Zarzadzania Marketingowego, ul. Bogucicka 14, 40-226 Katowice, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA068922
YADDA identifier
bwmeta1.element.58fb2b32-e3f7-30f4-b381-d8a46fba09e3
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.