MILLIONS FROM IDEAS. HOW TO GENERATE REVENUES THROUGH IDEA MANAGEMENT INITIATIVES (Miliony z pomyslów, czyli jak zdobyc dodatkowe przychody dzieki zarzadzaniu pomyslami)
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Ideas are the lifeblood of every business. The professional management of the innovation process - from idea generation, development, assessment to its successful implementation - is still a new field for Polish companies. The article presents the experiences of its pioneers, summarized in a research project conducted by Innovatika in December 2009.
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