EDUCATIONAL INSTITUTION'S IMAGE: A CASE STUDY
Languages of publication
This article presents the authors' findings about the factors influencing educational institution's image. Based on the literature review they composed a web questionnaire which was send to all current students at University of Maribor's Faculty of Organizational Studies. Based on their research results they found out that eight factors influence educational institution's image which have various amounts of influence on the educational institutions image. The factor with the most influence is the quality of professors and of their lectures and the second most important factor is the learning content. These two factors come before all of the others in the matter of influencing the educational institutions image. The authors' basic recommendation is to build on these factors starting with the most important ones first.
Publication order reference
CEJSH db identifier