PL EN


2010 | 3(15) | 187-202
Article title

Costs of Loyalty Programmes Implementation in Pharmacies

Title variants
Languages of publication
EN
Abstracts
EN
Receiving the customer is in today's market realities top marketing companies. The build a sustainable partnership relation between the seller and the buyer is decide on businesses, takings and profit potential. Increasingly, therefore, perpetuates the view that create lasting relationships is an essential factor in improving the effectiveness of marketing activities conducted by modern businesses. The paper presents the implementation costs of loyalty programmes in pharmacies. These costs are presented based on a study of one of the largest pharmacy loyalty programmes in Poland: 'I care for health'.
Year
Issue
Pages
187-202
Physical description
Document type
ARTICLE
Contributors
author
  • Maria Sierpinska, Wyzsza Szkola Finansow i Zarzadzania, ul. Pawia 55, 01-030 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA091528
YADDA identifier
bwmeta1.element.5c35247b-5422-3ab5-ad49-9813a048ff34
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