EN
'Visualisation' is nowadays one of the most expansive notions in cultural (semiotic) studies, including literary research. By means of introductory remarks to the periodical's present issue, the author discusses the notion's various meanings and applications - from' practical/service-oriented' in the domain of computer graphics, through to psychotherapeutic ones, various varieties of visual arts, anthropology of sensuality and its cultural forms, visual-arts concepts and visual arts' associations with literature, up to theoretical afterthought on the status of literary text.