DEVELOPMENT OF ORGANIC FOOD MARKET IN GERMANY
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The paper is a study of the development achieved so far and current status of organic food market in Germany as the country in which it is no longer a niche market and where it has become an important segment of the food market. The main focus of the study was placed on the trade aspects of the German market for that group of food products and factors determining it. Eco-food possesses an important position in the German market of food. The turnover in it reached 4.5 billion EUR and is still growing. As a consequence, it still is a market with development potential. The achieved level of sales and continuing dynamics of growth of the market for organic food are consequences of building high ecological awareness among consumers matched by an extensive range of products and their common availability in different forms of sales outlets including networks of trade in such food involving not only the specialist shops but also supermarkets and a very well developed system of communication throughout the entire marketing chain of the market flow of such food products.
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