PL EN


2007 | 5 | 1 | 10-14
Article title

Zodpovídání otázek dotazníkového průzkumu: interpretace otázky

Authors
Content
Title variants
EN
RESPONDING PROCESS IN THE SURVEY: INTERPRETATION OF THE QUESTION
Languages of publication
CS
Abstracts
EN
The article stands as a first part of a series about the question answering process during standardized surveys. The series conceptually draws on the Cognitive Aspects of Survey Methodology (CASM) and hence it maps primarily cognitive aspects of responding process. At the very beginning the interview situation itself is described and its interactional/communication, cognitive and formal components are defined. The answering process is in accord with prevailing theories described in the course of the question interpretation, memories retrieval, making the judgement and editing the answer. The first part of the whole series concentrates on the interpretation phase. The topic of question representation is elaborated through the psychological conception of mental representation in detail and several examples show implications for survey quality. Schemas and scenarios are then described as an 'at hand' tools for interpretation of the question, and these are again illustrated by some examples. In the end, priming is mentioned as another possible source of interpretation bias.
Contributors
author
  • J. Vinopal, Centrum pro vyzkum verejneho mineni, Sociologicky ustav AV CR, v.v.i., Jilska 1, 110 00, Praha 1, Czech Republic
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
07CZAAAA03346894
YADDA identifier
bwmeta1.element.5e3b9674-c847-3177-979f-89f694b120ff
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