PL EN


2010 | 31 | 181-192
Article title

CHANGING PATTERNS OF OPEL BRANDING POLICY - A LINGUISTIC ANALYSIS

Authors
Title variants
Languages of publication
EN
Abstracts
EN
The study focuses on the names of Opel cars and serves as an example of the potential contribution that a linguist can make to the process of development and evaluation of brands. It also analyses how the patterns of branding have changed together with the shift from the descriptive names in the production era through those influenced by semantics and social rank to those phonetically and orthographically guided in the marketing era.
Year
Volume
31
Pages
181-192
Physical description
Document type
ARTICLE
Contributors
  • Piotr Mamet, Instytut Jezyka Angielskiego, Uniwersytet Slaski, Ul. Gen. Stefana Grota-Roweckiego 5, 41-205 Sosnowiec, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA090615
YADDA identifier
bwmeta1.element.614a1339-fb6e-31a5-96b0-d523c7cab6ad
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