PL EN


2009 | 3(45) | 179-193
Article title

INTERPRETATIONS OF RELATIONSHIP MARKETING

Authors
Selected contents from this journal
Title variants
Languages of publication
EN
Abstracts
EN
In the article the concept of the relationship marketing has been explained which in the last several years has become an increasingly popular marketing term. Moreover, there has been discussed how the relationship marketing was created and sources of the relationship marketing connected with the industrial marketing and services marketing. It has been indicated that the relationship marketing is very often wrongly connected with the marketing ideas that were established on the basis of the traditional 'transaction' marketing. Furthermore, the economic theories that the relationship marketing refers to have been discussed such as: transaction costs economics, as well as the terms connected with understanding the concept of value. Finally, it has been indicated that although the relationship marketing is very popular, many issues connected with this term still remain unsolved.
Year
Issue
Pages
179-193
Physical description
Document type
ARTICLE
Contributors
  • Jacek Kaminski, Uniwersytet w Bialymstoku, Wydzial Ekonomii i Zarzadzania, ul. Warszawska 63, 15-062 Bialystok, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA074226
YADDA identifier
bwmeta1.element.61b03148-b822-300f-b3c2-e317e0897f83
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