PL EN


2011 | 14 | 2(51) | 7-16
Article title

CSR IN THE FIRST DECADE OF XXI CENTURY (CSR w pierwszej dekadzie XXI wieku)

Title variants
Languages of publication
PL
Abstracts
EN
The aim of this article is to analyse the actions of enterprises, which take into account the corporate social responsibility. In order to do this, CSR was analysed from the perspective of the instrumental, ethic and profit-maximization oriented managing. CSR is a response to those who look for the golden mean between the profit and the ethical conditions of its maximization. The first decade of this century is characterised by growing interest in the question of CSR, especially among business ethicists. In the world of enterprises, especially those operating in Poland, CSR is still seen as a way to create a positive PR in the relations of a company and its environment. That is what was revealed by the first reliable data which stem from the actions initiated in the previous century (meta-analysis). Among the reasons for using the CSR methods, most attention was paid to the instrumental one correlated with profit-maximization, which is the major goal of private companies.
Keywords
EN
CSR   GLOBALISM  
Year
Volume
14
Issue
Pages
7-16
Physical description
Document type
ARTICLE
Contributors
  • Leszek Michalczyk, Uniwersytet Jagiellonski, Wydzial Zarzadzania i Komunikacji Spolecznej, Instytut Ekonomii i Zarządzania, ul. Prof. Stanisława Lojasiewicza 4, 30-348 Krakow, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA095111
YADDA identifier
bwmeta1.element.626924ca-7ae0-3860-8df9-1a97be255f45
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