Human Resource Management Issues in Cross-Border Alliances
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(The abstracted paper is also published in English: Ibid. 2005, Nr 1a(40)05, pp.7-18). The media often portray business organizations as warring enemies who define their own success by the demise of their competitors. Executives sometimes use similar imagery to motivate their 'troops'. What such images ignore are the strong interdependencies among business organizations and the degree to which cooperation results in mutual gains. Just as nations have discovered the benefits of economic cooperation, businesses have learned that success often depends on forming strategic alliances.
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