Franchising - A Case of 'Megawaldi' Company

• Authors: Ludwicki D.
• Languages of publication: PL

Abstracts

EN

Franchising is a specific entrepreneurship form, a concept of business development involving both parties of the franchising contract. According to the research, 97% of newly established companies based on franchise concept continue operation after first year on the market while only 62% of traditional businesses survive after the same period. Similarly, after 10 years of running business only 17% of individual companies remain active while in case of franchisees as many as 72%. The author describes the influence of franchising on the expansive enterprise development.

Keywords

EN

FRANCHISING ('MEGAWALDI' COMPANY)

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2007
• Issue: 2(685)
• Pages: 59-65
• Document type: ARTICLE

Contributors

author

Ludwicki D.

• D. Ludwicki, Uniwersytet Warszawski, Wydzial Zarzadzania, ul. Szturmowa 3, 02-678 Warszawa, Poland

Identifiers

CEJSH db identifier

07PLAAAA02495178