PL EN


2007 | 2(685) | 59-65
Article title

Franchising - A Case of 'Megawaldi' Company

Authors
Title variants
Languages of publication
PL
Abstracts
EN
Franchising is a specific entrepreneurship form, a concept of business development involving both parties of the franchising contract. According to the research, 97% of newly established companies based on franchise concept continue operation after first year on the market while only 62% of traditional businesses survive after the same period. Similarly, after 10 years of running business only 17% of individual companies remain active while in case of franchisees as many as 72%. The author describes the influence of franchising on the expansive enterprise development.
Year
Issue
Pages
59-65
Physical description
Document type
ARTICLE
Contributors
author
  • D. Ludwicki, Uniwersytet Warszawski, Wydzial Zarzadzania, ul. Szturmowa 3, 02-678 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
07PLAAAA02495178
YADDA identifier
bwmeta1.element.63621a35-f2b2-3176-a87c-8049a80e18ea
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