PL EN


Journal
2006 | 51 | 51-63
Article title

THE INFLUENCE OF GLOBALIZATION ON BULGARIAN CHREMATONYMS IN COMPARISON WITH POLISH

Title variants
Languages of publication
BG
Abstracts
EN
The article presents oddities of the development of the process of naming in Bulgarian and Polish chrematonymy in the face of globalization. Examined are causes and motives influencing the origins of chrematonyms in both countries. Despite globalization, such aspects were reflected as: social relations, economic policy, marketing strategy, psychological motivation, the owner's relationship to object and customer, fascination with foreign names. The semantic analysis conducted allowed division into groups and subgroups of chrematonyms with similar characteristics.
Journal
Year
Volume
51
Pages
51-63
Physical description
Document type
ARTICLE
Contributors
  • L. Dimitrova-Todorova, ZK 'Dijanabad' bl. 18-A, vch. A, ap. 5, BG Sofija 1172, Bulgaria
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
08PLAAAA03567246
YADDA identifier
bwmeta1.element.64fef35b-8650-3359-8331-323a853d4f1e
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