THE INFLUENCE OF GLOBALIZATION ON BULGARIAN CHREMATONYMS IN COMPARISON WITH POLISH

• Authors: Dimitrova-Todorova L.
• Languages of publication: BG

Abstracts

EN

The article presents oddities of the development of the process of naming in Bulgarian and Polish chrematonymy in the face of globalization. Examined are causes and motives influencing the origins of chrematonyms in both countries. Despite globalization, such aspects were reflected as: social relations, economic policy, marketing strategy, psychological motivation, the owner's relationship to object and customer, fascination with foreign names. The semantic analysis conducted allowed division into groups and subgroups of chrematonyms with similar characteristics.

Keywords

EN

CHREMATONYMY (BULGARIAN & POLISH); FIRMONYMS (NAMES OF FIRMS); GLOBALIZATION & CHREMATONYMY

Discipline

• PHILOLOGY_&_LINGUISTICS: PHILOLOGY & LINGUISTICS

• Publisher: Instytut Języka Polskiego Polskiej Akademii Nauk
• Journal: Onomastica
• Year: 2006
• Volume: 51
• Pages: 51-63
• Document type: ARTICLE

Contributors

author

Dimitrova-Todorova L.

• L. Dimitrova-Todorova, ZK 'Dijanabad' bl. 18-A, vch. A, ap. 5, BG Sofija 1172, Bulgaria

Identifiers

CEJSH db identifier

08PLAAAA03567246