The study does not aim at statistical evaluation of the frequency of musical representation in mass media. Its goal is to capture in qualitative terms the important phenomena in this sphere of contemporary culture. They include links between culture and the market, mass character of the arts, musical fetishism, dual character of manifest and latent functions of music in the media and the new conditions for creativity and production. Although music is often presented in the media in a discrediting way, we believe that in many other cases music will defend and preserve its artistic independence. Mass media lead modern people to tolerance: media guide him to be open to everything what arouses interest, what broadens musical horizons and musical experience. The studied social phenomena like age, sex, and especially education, upbringing and social background, point to a common problem: the capacity of a listener to select or to regulate musical consumption.