The Role of Promotion of Tourism

• Authors: Staszewska J.
• Languages of publication: PL

Abstracts

EN

Preliminary results of research on efficiency of promotion activity among tour operators are presented in the study. The results show a lack or a very Iow level of efficiency of such activities in Poland. The authoress suggests changes in the promotion activity of tour operators.

Keywords

EN

TOURISM PROMOTION (POLAND)

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2006
• Issue: 4(675)
• Pages: 71-76
• Document type: ARTICLE

Contributors

author

Staszewska J.

• J. Staszewska, Politechnika Slaska w Gliwicach, Wydzial Inzynierii Materialowej i Metalurgii, ul. Krasinskiego 8, 40-019 Katowice, Poland

Identifiers

CEJSH db identifier

08PLAAAA04458624