HODNOCENÍ APLIKACE STRATEGIE UDRŽITELNÉHO ROZVOJE NA PODNIKOVÉ ÚROVNI

• Authors: Kožená Marcela

Title variants

EN

Evaluation of sustainable development strategy at a company level

• Languages of publication: CS

Abstracts

EN

Environmental protection is one of the global goals of mankind nowadays. A sustainable development strategy is a new direction of an evolution that has to be used in the companies, especially at a level in which most of the environmental weight arises. A method of marketing audit was used for evaluating a company's approach to an environmental protection that identifies a level of strategy of sustainable development application in internal and external environment of a company. There were determined the key factors within the application of this method in the environmental area and these key factors influence an implementation of sustainable development strategy. There were also determined the intervals for companies evaluation in three areas of implementation. This method was verified in the complex of selected companies in the Czech Republic.

Keywords

EN

COMPANIES EVALUATION; ENVIRONMENTAL PROTECTION; SUSTAINABLE DEVELOPMENT STRATEGY

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2007
• Volume: 55
• Issue: 5
• Pages: 413-525
• Document type: ARTICLE

Contributors

author

Kožená Marcela

• Univerzita Pardubice, Fakulta ekonomicko-správní, Studentská 84, 53010 Pardubice, Czech Republic

• M. Kozena, Ekonomicky ustav SAV, Sancova 56, 811 05 Bratislava 1, Slovak Republic

Identifiers

CEJSH db identifier

07SKAAAA03006170