The article presents the essence of the demand for medical services, their attributes and their impact on non-medical actions at institutions of health care, as well as the idea of exploiting the pyramid of Ch.Grönroos.
Agnieszka Bukowska-Piestrzynska, Uniwersytet Lódzki, Katedra Polityki Przemyslowej i Rynku Kapitalowego, ul. Rewolucji 1905r. 41/43, 90-214 Lódz, Poland