SOCIAL CHANGE CAMPAIGN PLANNING (Planowanie kampanii spolecznych)

• Authors: Daszkiewicz Magdalena
• Languages of publication: PL

Abstracts

EN

Building a social change campaign requires the solid planning, giving the chance of reaching target recipients and inducing expected changes in attitudes and behaviours. The aim of the article is to present possibilities connected with social change campaign planning. The article discusses procedures used in the process of creating the social change campaign, taking into consideration the complexity of decisions taken at each of its stages.

Keywords

EN

SOCIAL CHANGE CAMPAIGN; SOCIAL CHANGE CAMPAIGN PLANNING; SOCIAL MARKETING; SOCIAL PROGRAMME

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Nauki o Zarządzaniu
• Year: 2011
• Issue: 6
• Pages: 131-145
• Document type: ARTICLE

Contributors

author

Daszkiewicz Magdalena

• Magdalena Daszkiewicz, Uniwersytet Ekonomiczny we Wroclawiu, Katedra Badan Marketingowych, ul. Komandorska 118/120, 53-345 Wroclaw, Poland

Identifiers

CEJSH db identifier

11PLAAAA108211