PL EN


2011 | 6 | 131-145
Article title

SOCIAL CHANGE CAMPAIGN PLANNING (Planowanie kampanii spolecznych)

Title variants
Languages of publication
PL
Abstracts
EN
Building a social change campaign requires the solid planning, giving the chance of reaching target recipients and inducing expected changes in attitudes and behaviours. The aim of the article is to present possibilities connected with social change campaign planning. The article discusses procedures used in the process of creating the social change campaign, taking into consideration the complexity of decisions taken at each of its stages.
Year
Issue
6
Pages
131-145
Physical description
Document type
ARTICLE
Contributors
  • Magdalena Daszkiewicz, Uniwersytet Ekonomiczny we Wroclawiu, Katedra Badan Marketingowych, ul. Komandorska 118/120, 53-345 Wroclaw, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA108211
YADDA identifier
bwmeta1.element.708b7706-4813-3ec9-a46c-47ad746f7020
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.