EN
Non-tariff means of market protection and the increasing relegation of tariffs bring uncertain and incalculable sales conditions for firms expanding on international markets. Utilization of such means is arbitrary in most cases. It is decided by the situation, the exporter and the character of goods what means firms entering the market find themselves facing, while analysing the effects of such means and allowing for a strategic calculation of consequences is cumbersome and often impossible. The study sets out to summarize the non-tariff barriers encountered by Hungarian firms on foreign markets and thereby make Hungarian firms on foreign markets better acquainted with the range of means applicable and the effects of these.