The article discusses ideology and utopian proposals with respect to their tense orientation, ie. orientation toward the past, the present or the future. Comprehensive proposals for a major modification of social arrangements that encompass economy and social change have to distinguish between real life changes and their perception by the actors who introduce them. This distinction is made visible be the difference between purely theoretical ideological dogma and a broader utopian vision. The author claims that although narrowly conceived ideology is a world different from a utopian blueprint this distinction is blurred by their tense orientation. As he says, at the level of social being a strong intermingling of the past and the future is inevitable, and consequently verbal ideology cannot be cleanly separated from practical proposals.