THE OBJECTIVE MARKETING RISKS AT DEVELOPING AND ENTERING THE INNOVATIVE PRODUCTS TO THE MARKET (Obiektyvni marketynhovi ryzyky pry rozroblenni ta vyvedenni innovatsiinoi produktsii na rynok)

• Authors: Bilovodska Olena A.
• Languages of publication: UK

Abstracts

EN

In paper the objective marketing risks which are caused by the influence of macro- and microenvironment factors at developing innovative products and entering them to the market are analyzed and estimated. The consequences of possible risks are estimated and specific methods risk-reduction are offered.

Keywords

EN

MACROENVIRONMENT; MARKETING OBJECTIVE RISKS; MICROENVIRONMENT; QUALITATIVE ANALYSIS; QUANTITATIVE EVALUATION; RISK FACTORS; WAYS TO REDUCE

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2010
• Volume: 3 (47)
• Pages: 88-100
• Document type: ARTICLE

Contributors

author

Bilovodska Olena A.

• Bilovodska Olena A., Sumy State University, Sumy, Ukraine

Identifiers

CEJSH db identifier

11UAAAAA10027