PL EN


2010 | 3 (47) | 88-100
Article title

THE OBJECTIVE MARKETING RISKS AT DEVELOPING AND ENTERING THE INNOVATIVE PRODUCTS TO THE MARKET (Obiektyvni marketynhovi ryzyky pry rozroblenni ta vyvedenni innovatsiinoi produktsii na rynok)

Title variants
Languages of publication
UK
Abstracts
EN
In paper the objective marketing risks which are caused by the influence of macro- and microenvironment factors at developing innovative products and entering them to the market are analyzed and estimated. The consequences of possible risks are estimated and specific methods risk-reduction are offered.
Contributors
  • Bilovodska Olena A., Sumy State University, Sumy, Ukraine
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11UAAAAA10027
YADDA identifier
bwmeta1.element.730d7c81-5b55-3235-b957-1817ac17c544
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