The paper deals with the genre typology of the publicistic functional style. The speech genres are interpreted as a three-part system reflecting the interaction of the semantic positions both of the writer and the addressee. For the first time the system of the reader's genre needs, which are normally taken into consideration by a reporter when creating the text of this or that particular genre, was characterized. It is claimed that various informational needs of the audience determine the compositional and thematic genres' peculiarities, as well as the communicative requirements and set the stylistic parameters of the patterns. The authoress proposes the solution of the disputable issued in linguistics concerning the primary and secondary genres and reveals the regularities in the different genres' interactions.