REGIONAL ASPECT OF THE TERRITORIAL ESTIMATION OF INTENSITY OF COMPETITIVE ENVIRONMENT IN RETAIL TRADE (Rehionalnyi aspekt terytorialnoi otsinky intensyvnosti konkurentnoho seredovyshcha u rozdribnii torhivli)
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The essence of intensity of competitive environment in the retail trade and terms and factors of its formation and development have been determined. The calculation of territorial assessment of intensity of competitive environment in retail trade has been offered on the basis of determination of degree of similarity of market shares of competitors, and also by indexes taking into account the market dynamics and market profitability. On that basis the new perspective tendencies and regularities of the development of retail trade have been substantiated.
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