Marketing Strategic Planning as a Source of Competitive Advantage for Mexican SMEs

• Authors: Rostro F. R. , Grudzewski W.
• Languages of publication: PL

Abstracts

EN

SMEs are facing important challenges in the markets due to globalization and its consequences. An analysis of Mexican SMEs general situation is presented as well as a model how to create competitive advantage through market focus.

Keywords

EN

MEXICAN SMES ANALYSIS

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2007
• Issue: 6(689)
• Pages: 57-64
• Document type: ARTICLE

Contributors

author

Rostro F. R.

author

Grudzewski W.

• W. Grudzewski, Instytut Organizacji i Zarzadzania w Przemysle 'ORGMASZ', ul. Zelazna 87, 00-879 Warszawa, Poland

Identifiers

CEJSH db identifier

07PLAAAA03176558