PL EN


2008 | 11 | 4(41) | 168-175
Article title

The Role of Employee Survey in Internal Marketing on Example of the Enterprises of Torun

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The author made an attempt to answer the question concerning the meaning of personal marketing and employee survey for enterprises. The advantages of properly prepared and conducted researches are invaluable and give a possibility to get very important information about the company and its environment. Although the range of the phenomenon does not seem to be wide, it is still surprising that the most vaiuable data a company may nowadays reach from the employee survey, can be ignored.The author's conclusions were supported by the previous results obtained from the research that had been conducted in 2008 by telephone interview and Internet among the enterprises in Torun.
Year
Volume
11
Issue
Pages
168-175
Physical description
Document type
ARTICLE
Contributors
author
  • D. Szostek, Uniwersytet Mikolaja Kopernika w Toruniu, Katedra Marketingu, Handlu i Logstyki, ul. Gagarina 13, 87-100 Torun, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA057914
YADDA identifier
bwmeta1.element.753125d2-09c7-3107-9a63-0272b7078ea2
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