PL EN


2010 | 13 | 1(46) | 84-93
Article title

RECONSTRUCTIONS OF HISTORICAL EVENTS AS EMOTIONAL PROMOTIONAL TRASMISSIONS (Rekonstrukcje wydarzen historycznych jako emocjonalne przekazy promocyjne.)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The article presents possibilities of using an event in promotional activities in the tourist services market. It discusses the essential issues related to the practical implementation of a promotional event such as reconstruction of historical events, highlighting the importance of creating emotions in this type of transmission. This issue turns out to be important and worthy of discussion because of the increasing number of outdoor events that reconstruct various historical events, which are very popular in society.
Keywords
Year
Volume
13
Issue
Pages
84-93
Physical description
Document type
ARTICLE
Contributors
  • Michal Makowski, Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA08096
YADDA identifier
bwmeta1.element.756bddae-1d7a-32d2-b498-63cb2908753d
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