EN
The article attempts to answer the question concerning the way so-called 'froyen frage' (the matter of women) was presented in the Yiddish press at the beginning of 20th century and how it was transformed in the twenties last century. A comparative analysis of three partially survived papers ('Di Yidishe Froyen-Velt', 'Froyen Shtim', and 'Di Froy') focuses on the following issues: - who are its editors and co-workers, and to whom it is addressed; - its aims and the ways they are achieved; - the model of a women and her place in the society as created by the press; - whether the discourse of war of sexes is present in the press, and if it does, which arguments and strategies are used; - whether the discourse is politically engaged; - the extent to which the Jewish nationality or religion determines the cultural sex identity.