PL EN


2011 | 6 | 84-91
Article title

USE OF MARKETING RESEARCH IN FORMING RELATIONS WITH CONSUMERS (Wykorzystanie badan marketingowych w ksztaltowaniu relacji z klientami)

Title variants
Languages of publication
PL
Abstracts
EN
The article presents the role of marketing research in forming relations with consumers. The attitude of a company towards consumers and to relations with consumers is reflected in its structure and organization of action. What becomes the basis for strategies undertaken and their possible changes is marketing research due to which companies acquire valuable information about, among others, purchasers' preferences and needs, competition action, opinions about products/services. Moreover, marketing research may be a particular warning signal, which informs about the competition undertaking various actions in order to acquire consumers and form relations with them. Marketing research may lead to companies gaining an informative advantage which may transform into a competitive advantage when the information is used properly.
Year
Issue
6
Pages
84-91
Physical description
Document type
ARTICLE
Contributors
  • Alicja Krzepicka, Uniwersytet Ekonomiczny we Wroclawiu, Wydawnictwo, ul. Komandorska 118/120, 53-345 Wroclaw, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA10827
YADDA identifier
bwmeta1.element.76271da5-8582-37b9-98a6-3022eb955712
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.