EN
The paper examines why Jan Bialostocki found interest in the work of Georg Kubler, especially in his book: The Shape of Time. Remarks on the History of Things (New Haven - London 1962), which begins and ends with an attack on iconology. The Polish art historian reviewed and then cited it a great deal. His conception was to have constituted a reply to the crisis of the concept of style, and above all, an attempt to overcome the paradigm of stylistic unity of periods and the single-file march of styles throughout history.