CONTEMPORARY CHANGES WITHIN THE SOCIAL SPACE: A SOCIO-SEMIOTICAL PERSPECTIVE
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The study aims at philosophical aspects of determination of space. The author analyses significance of contemporary signs and symbols in social interactions. In the daily interactions, things are not only things, actions are not only actions devoid of any deeper meaning - they all carry various cultural, economical and social connotations. Various things have always signaled wealth or poverty, high or low social position, but the novelty consists in the facts that, first, every day people experience the creation, growth and decline of the forms of signs. Second, people need to be able to interpret these signs of the times. Since people in Latvia are comparatively new actors on this stage, the need to somehow order their experiences of social space and interactions presents itself. One of the methodological tools to do that is the approach of socio-semiotics developed by Mark Gottdiener, Professor of Sociology at the University of Buffalo. The study examines Gottdiener's ideas and approaches in order to explain the field of research, theoretical presuppositions of socio-semiotics, concepts of everydayness and everyday experiences, culture semiotics, theory of social interaction.
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