THE EFFECT OF MODELING ON TIPPING BEHAVIOR
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The present experiment attempted to determine whether or not the modeling effect reported in the helping-behavior literature could be used to enhance tipping behavior. In 5 bakeries, confederates who were placed ahead of a subject were instructed to give (or not) some money to the employee. The subsequent behavior of 300 subjects was then observed and the money given to the employee was also evaluated. Results showed that a tipping-model led the subject to more readily give a tip to the employee. It was also observed that the mean of tipping was significantly greater in the modeling condition than in the control condition.
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