Three issues have been emphasized in the image of Russia and Russians propagated by national socialists: (1) Roots in German way of thinking, (2) Using stereotypes and treating like objects, (3) Innovation in the way of promulgation. The first aspect concerns a several hundred years old tradition of thinking about Russia in Germany, which assumed presenting it as anti-Germany. These old notions provided Adolf Hitler with material to build a Nazi image of Russia. The second aspect includes analysis of efforts carried out on image of Russia and Russians in the Nazi propaganda, so that it can have specific functions: substantiating of the Third Reich policy, as well as fulfilling psychological needs of the German nation. The description has been brought down to stereotypes of enemy and slave, built as a contrast towards idealized auto stereotype of Germans. The third aspect refers to using scientific achievements (psychology, theory of propaganda) and technical achievements (radio, film) by the Nazi propaganda apparatus.