Accession to the European Union calls for an intensified activity of advisory services in Poland. These services should concentrate their efforts on consulting concerning adjustment to conditions of operation concordant with EU requirements and use of assistance offered within the Common Agricultural Policy and structural funds. Changes are, therefore, needed that would help create a system of rural and agricultural advisory services rendered by various institutions, complementary in character and having different sources of financing. There is room in this system for advisory services rendered by state-run, self-government and private entities. What really matters is the direction of their work. Farmers need mainly agricultural (technological and economic) and agricultural-environmental advice, whereas the residents of rural areas need chiefly advice on multifunctional development of villages, as well as social-economic and rural-environmental issues.