The authoress suggests looking at an organization through the prism of a concept which until now has been applied to describe the functioning of the individual. This concept is that of the personality of an organization. The article presents the theoretical foundation on which the idea of organizational personality is based as well as its scope and specificity by referring to such notions as organizational culture and organizational identity. The chief goal is to demonstrate that, by applying the concept of personality, managers gain the possibility of running organizations more effectively. Approaching an organization using categories of personality should enable management to exploit fully organization's social potential, but most of all to cope competently and effectively with the diverse crises arising in the organization, particularly those connected with change, as a category of especially difficult situations for the organization's members.