PL EN


2009 | 22 | 104-122
Article title

THE RESEARCH ON THE INFLUENCE OF THE PHILANTHROPY ON ENTERPRISE'S IMAGE (Badanie wplywu filantropii na wizerunek przedsiebiorstwa)

Selected contents from this journal
Title variants
Languages of publication
PL
Abstracts
EN
Consumers behaviour research is essential for both: the economist and the customer, who can often understand his own choices. The customer is mainly concentrated on the empirical investigation, physical features of the product and the knowledge about the product. However the economist's approach is the analysis on the higher level of factors, which indirectly and at the same time strongly influence customers' decisions. Considering this facts, it is going to be checked if, in the way to become the leader, joining the economic activities with the public work is respected by receivers of this philanthropy. Moreover the work will contain the answer to the question if the public work and pro-ecological actions make the company reliable and if it has an influence on the customer's opinion about the company and its products.
Keywords
Year
Issue
22
Pages
104-122
Physical description
Document type
ARTICLE
Contributors
  • Marzena Majchrzak, c/o Uniwersytet Warszawski, Wydzial Nauk Ekonomicznych, ul. Dluga 44/50, 00-241 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA07226
YADDA identifier
bwmeta1.element.81061eee-b926-3461-9564-bd43799ddbf2
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