PL EN


2009 | 1(51) | 242-250
Article title

PRINCIPLES OF CONSTRUCTION OF MARKETING ACTIVITY OF TOURIST FIRMS OF THE REGION (BY THE EXAMPLE OF ENTERPRISES OF THE CHERNIVTSI REGION) (Pryntsypy pobudovy marketynhovoi diialnosti turystychnykh firm rehionu (na prykladi pidpryiemstv Chernivetskoi o

Title variants
Languages of publication
UK
Abstracts
EN
The features of development of marketing strategies in the tourist sphere of the region are examined on the basis of the method of SWOT-analysis.
Year
Issue
Pages
242-250
Physical description
Document type
ARTICLE
Contributors
  • Iryna M. Budnikevych, kafedra marketynhu, Chernivetskyi natsionalnyi universytet im. Yu. Fedkovycha, vul. Kotsiubynskoho, 2, 58012 m. Chernivtsi, Ukraine
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10UAAAAA074540
YADDA identifier
bwmeta1.element.85e7b549-0a41-353f-9f14-9cd92d1a638c
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