PRINCIPLES OF CONSTRUCTION OF MARKETING ACTIVITY OF TOURIST FIRMS OF THE REGION (BY THE EXAMPLE OF ENTERPRISES OF THE CHERNIVTSI REGION) (Pryntsypy pobudovy marketynhovoi diialnosti turystychnykh firm rehionu (na prykladi pidpryiemstv Chernivetskoi o

• Authors: Budnikevych Iryna M. , Cherdantseva Iryna H.
• Languages of publication: UK

Abstracts

EN

The features of development of marketing strategies in the tourist sphere of the region are examined on the basis of the method of SWOT-analysis.

Keywords

EN

MARKETING STRATEGY; SWOT-ANALYSIS; TOURIST SPHERE

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Regional Research, National Academy of Sciences of Ukraine,
• Journal: Rehionalna ekonomika
• Year: 2009
• Issue: 1(51)
• Pages: 242-250
• Document type: ARTICLE

Contributors

author

Budnikevych Iryna M.

author

Cherdantseva Iryna H.

• Iryna M. Budnikevych, kafedra marketynhu, Chernivetskyi natsionalnyi universytet im. Yu. Fedkovycha, vul. Kotsiubynskoho, 2, 58012 m. Chernivtsi, Ukraine

Identifiers

CEJSH db identifier

10UAAAAA074540