THE SOCIAL PSYCHOLOGY OF PUBLIC THINKING AND FEELINGS (A kozgondolkodas es a kozerzet tarsadalomlelaktana)
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The European criticism of the Americanization of social psychology holds it (mainly against Floyd Allport) that it was a mistake to give up the tradition of collective psychology (Völkerpsychologie, national characterology, collective representations, mass psychology) in the first third of the 20th century, and - in the spirit of individualism - to concentrate on the individual and the individual's social interactions in research. Reviewing the history of the discipline, however, it can be seen that research has never shifted to either extreme permanently, variable and alternating attention has always been paid to the individual and to society as a whole. Actually, 'methodological individualism' did not prevent, in fact, it contributed to the production of well founded social psychological findings both in the area of cognitive processes in society and in the field of emotional dynamics of society, as illustrated by the 7 -7 main topics of the present study. According to the prognosis of the author, after a period of individual processes of social information, the study of societal groups and their affective relationships will come to the fore in social psychological research.
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