The author of this study queries the circumstances surrounding the inclusion of the name of the writer Josef Holeček in the collective cultural memory, particularly in Southern Bohemia. The preconditions for Holeček's inclusion within this cultural memory, e.g. with the naming of the Holečkov estate, are sought in the writer's literary work, with the focus on his prophetic gesture, i.e. his vision of future world development as suggested in the world of Naši with farmer Jan Kojan. This exposition analyses Kojan himself within the constellation of the other characters, their personality traits, patterns of speech and in particular their historical prototypes, and not least, it views his character within the broader historical context of Czech literature. In contrast to the majority of previous interpreters of Naši, the author of this study has focused primarily on the persuasive potential of Holeček's text and on the writer's approach to the discursive formations of "art" and "politics".