The costs of the implementation of innovation may be covered from different sources. Against the background of different types of employed capital, distinguished according to propriety laws, the cost classification leads to three sorts of financing: internal, external, and hybrid. Each group employs diverse means, products or instruments that unveil varied opportunities to gain capital. The choice cannot be determined by chaotic, rash and accidental 'algorithm' of actions. The correct procedures should include the innovator's preferences, followed by internal verification (capital recipient) and external verification (capital provider) in the light of predefined criteria. Positive results of the verification procedures lead to the choice of the source of financing innovation, while negative results reorientate the innovator's preferences until there are no possible results or there is no will to find them. In order to facilitate the process, a proposed solution is the establishment of the Centre for Coordination of Innovation Financing Activities, i.e. an institutionalized epicentre of the regional innovation financing system.